Techniques of Persuasion
Name/Title
Techniques of PersuasionDescription
An objective, scientific look at the mechanisms used by governments, advertisers, and religious groups to influence human thought and behavior.Context
Demystified Cold War "Brainwashing" hysteria, helped pioneer critical media literacy, and established persuasion not as an isolated marketing technique, but as a primary structural mechanism of power and societal control.Category
Public Relations