The 18 Immutable Laws of Corporate Reputation
Name/Title
The 18 Immutable Laws of Corporate ReputationSecondary Title
Creating, Protecting, and Repairing Your Most Valuable AssetDescription
Alsop, a veteran Wall Street Journal authority, gives eighteen crucial laws to follow in developing and protecting their reputations.Context
The value behind a company's reputation: how it can enhance business in good times, become a protective halo in turbulent times, and be destroyed in an instant.Category
Public Relations, Reputation Management and Risk Communication