The AMA Handbook of Public Relations
Name/Title
The AMA Handbook of Public RelationsEntry/Object ID
2026.2.16Description
A comprehensive guide for PR professionals, updated for the digital age by blending traditional strategies with online tactics such as social media, blogs, and podcasts.Context
Robert L. Dilenschneider is the founder of the public relations firm The Dilenschneider Group. The book emphasizes adapting to a complex, ever-evolving digital landscape.Category
Public Relations, Crisis Communication, Media Relations, Press Releases, Pitching, Reputation Management and Risk Communication