The Americas: The Unites States, Canada and Latin America
Name/Title
The Americas: The Unites States, Canada and Latin AmericaDescription
Harold Burson recounts on how business for the firm grew in the United States through the 60s, 70s and 80s and eventually expanding into Canada and Latin America.Context
"The Americas" narrates Harold Burson's career experiences as co-founder of Burson-Marsteller as their client list began to grow each decade, especially in the Americas. The firm expanded outside of New York, with established offices in Chicago and Pittsburgh.Outside of the U.S., the firm started to explore Latin America in the 1960s, when their client formed joint ventures in Mexico and Brazil to make automobile and truck transmissions.Category
Public Relations