The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Book

-

Museum of Public Relations

Name/Title

The Art of the Pitch: Persuasion and Presentation Skills that Win Business

Description

How to develop persuasive presentations that deliver business. Written as a humorous narrative built around emotional connection, thoughtfulness, and knowing one's audience.

Context

Narrows PR theory down the live client pitch.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Peter Coughter

Publisher

Palgrave Macmillan (a division of St. Martin's Press)

Date Published

2012

ISBN

978-0-230-12051-8

Location

* Untyped Location

28 Millburn

General Notes

Note

Hardcover with dust jacket

Created By

[email protected]

Create Date

December 9, 2019

Updated By

[email protected]

Update Date

July 30, 2026