The Believable Corporation

Name/Title

The Believable Corporation

Description

An exploration of the changing values and aspirations of the employee workforce in relation ton employee communication.

Context

Roger M. D'Aprix was a public relations counsel and vice president of ROI. In this book. D'Aprix examines the problem of human communication and the techniques of communication. The book also focuses on ways managers can improve their communication role and responsibility.

Category

Business

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Roger D'Aprix

Publisher

AMACOM

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1977

Notes

Pages: 211

Create Date

October 7, 2022

Update Date

June 9, 2026