The Bell Telephone System
Name/Title
The Bell Telephone SystemDescription
Provides a detailed account of the company's policies, practices, and achievements from 1915 to 1940, examining the company's commitment to providing the "best possible telephone service at the lowest cost consistent with financial safety," while also addressing wages, management, and the Bell System's relationship with the public and regulators.Context
Arthur W. Page, vice-president of the American Telephone and Telegraph Company and a father of public relations, the book is a notable early example of an executive directly using authorship to shape public understanding of, and trust in, a major American corporation.Category
Business