The Build-Up Boys

Book

-

Museum of Public Relations

Name/Title

The Build-Up Boys

Description

A scathing, insider expose of Madison Avenue's public relations and advertising industries during their mid-century boom.

Context

The ethical compromises, psychological manipulations, and pressures of mid 20th century PR.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Jeremy Kirk

Publisher

Charles Scribner's Sons

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1951

Notes

Pages: 242

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 6, 2026