The Business of Persuasion: Life Changing Episodes in the Seven-Decade Career of the 20th Century's Most Influential Global Public Relations Consultant
Name/Title
The Business of Persuasion: Life Changing Episodes in the Seven-Decade Career of the 20th Century's Most Influential Global Public Relations ConsultantDescription
The personal and professional life of Harold Burson, a public relations pioneer.Context
Harold Burson was a founder of Burson-Marsteller, one of the largest PR firms in the world. In this autobiography, Burson shows readers what public relations entails through his personal and professional experiences. Burson details his beginnings as a business man, serving in World War II and the creation of Burson-Marsteller.Category
Public Relations