The Cluetrain Manifesto: The End of Business as Usual

Book

-

Museum of Public Relations

Book Cover

Book Cover

Name/Title

The Cluetrain Manifesto: The End of Business as Usual

Entry/Object ID

2017.04.03

Description

A bridge between mid-century corporate communication and modern, interconnected social media.

Context

First posted online in 1999 as a list of 95 theses, and published as a book in 2000, it proclaimed that "markets are conversations," upending traditional corporate public relations and mass marketing.

Category

Public Relations

Acquisition

Accession

2017.04

Source or Donor

Mark Weiner

Acquisition Method

Gift

Source (if not Accessioned)

Mark Weiner

Notes

Date Acquired: 7/13/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Rick Levine

Editor

Christopher Locke, David Searls, and David Weinberger

Publisher

Perseus Books

Place Published

City

Cambridge

State/Province

Massachusetts

Country

United States

Continent

North America

Date Published

2000

ISBN

0-7382-0244-4

General Notes

Note

Library of Congress Catalog Card Number: 99-068460; First printing December 1999

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

October 15, 2026