The Company Image

Name/Title

The Company Image

Secondary Title

Building Your Identity and Image In the Marketplace

Description

Explains how corporate identity can play a major role in distinguishing your comapny's products or services from the competition. It enables to you choose, plan and manage an identity that's right for any size or any type of business

Context

An image change means a lot more than just a new name. Creating a unified, dynamic corporate identity can dramatically improve a company's reputation, advertising, positioning, employee pride and productivity, internal controls - and bottom line.

Category

Business

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Elinor Selame

Editor

Joe Selame

Publisher

John Wiley & Sons

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1988

ISBN

0-471-62424-1

Location

Location

* Untyped Location

22

Date

June 26, 2026

Create Date

October 7, 2022

Update Date

June 26, 2026