Name/Title
The Company ImageSecondary Title
Building Your Identity and Image In the MarketplaceDescription
Explains how corporate identity can play a major role in distinguishing your comapny's products or services from the competition. It enables to you choose, plan and manage an identity that's right for any size or any type of businessContext
An image change means a lot more than just a new name. Creating a unified, dynamic corporate identity can dramatically improve a company's reputation, advertising, positioning, employee pride and productivity, internal controls - and bottom line.Book Details
Author
Elinor SelameEditor
Joe SelamePublisher
John Wiley & SonsPlace Published
City
New York CityState/Province
New YorkCountry
United StatesContinent
North AmericaDate Published
1988ISBN
0-471-62424-1Create Date
October 7, 2022Update Date
June 26, 2026