The Complete Guide to Direct Marketing
Name/Title
The Complete Guide to Direct MarketingEntry/Object ID
2025.11.1Secondary Title
Creating Breakthrough Programs That Really WorkDescription
A step-by-step overview of direct marketing from strategic approach to execution.Context
Direct marketing is a trillion-dollar industry and a powerful marketing discipline known for delivering the bottom-line results most companies seek. As businesses increasingly recognize the potential of direct marketing, and as new technologies and opportunities continue to emerge, more marketers are incorporating this approach into their overall marketing mix.Category
Public Relations, Marketing