The Crowd

Book

-

Museum of Public Relations

Name/Title

The Crowd

Secondary Title

A Study of The Popular Mind

Description

A critique of collective behavior, arguing that when individuals merge into a crowd, their conscious personalities vanish, their rational intellect drops significantly, and they form a unified "collective mind" driven entirely by unconscious, primitive emotions.

Context

Founded the field of crowd psychology and altered 20th-century political strategy, propaganda, and public relations.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Gustave Le Bon

Publisher

MacMillan Company

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1969

Notes

Pages: 193

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

August 6, 2026