The Cruise of the Ivory Ship
Name/Title
The Cruise of the Ivory ShipDescription
A story of two children, Betty Snow and Bobby White who embark on a journey with their trusted companions Bud Snip, a dog and Yow, a black cat.Context
A piece of early advertising. Published by Procter & Gamble to promote Ivory Soap, making it a good example of early 20th-century branded content aimed at building customer loyalty from childhood.Category
Public Relations