The early days of Bernays's career are spent as a Broadway press agent, which eventually brings him together with leaders of the arts and entertainment communities including notables Enrico Caruso, Florenz Ziegfeld and Nijinsky (Bernays is standing at far right; Enrico Caruso at center).

Photograph

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Museum of Public Relations

Name/Title

The early days of Bernays's career are spent as a Broadway press agent, which eventually brings him together with leaders of the arts and entertainment communities including notables Enrico Caruso, Florenz Ziegfeld and Nijinsky (Bernays is standing at far right; Enrico Caruso at center).

Category

Public Relations

Acquisition

Source (if not Accessioned)

Shelley and Barry Spector

Lexicon

Legacy Lexicon

Object Name

photograph

Location

* Untyped Location

Second black binder Edward Bernays

Deaccession

Notes

Photograph of original at the home of Edward L. Bernays. "In 1915 or thereabouts I became a member — a one-third owner/partner — of the Metropolitan Musical Bureau which had been established with a sanction of the Metropolitan Opera Company. My title was Publicity Manager. Caruso was one of our clients and when he sang I occasionally went on the road with him. This is a picture taken in Toledo just about when we were preparing for WWI. We were greeted in Toledo by members of our armed forces, the infantry, and to my surprise when we took this picture we found a soldier who looked like Caruso standing right in front of the car and Caruso is greeting him from the window of the automobile we were traveling in. Caruso sang next morning at the Shriners Temple." —Edward Bernays, in a 1987 videotape

Created By

[email protected]

Create Date

February 14, 2020

Updated By

[email protected]

Update Date

July 8, 2025