The End of Business As Usual

Book

-

Museum of Public Relations

Name/Title

The End of Business As Usual

Entry/Object ID

2017.04.07

Secondary Title

Rewire the Way You Work to Succeed in the Consumer Revolution

Description

A cited call-to-action for corporate leaders navigating the shift from traditional broadcast marketing to real-time, socially mediated customer relationships.

Context

Explores how technology has changed the dynamic between business and consumer.

Category

Public Relations

Acquisition

Accession

2017.04

Source or Donor

Mark Weiner

Acquisition Method

Gift

Source (if not Accessioned)

Mark Weiner

Notes

Date Acquired: 7/13/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Brian Solis

Publisher

John Wiley & Sons, Inc.

Place Published

City

Hoboken

State/Province

New Jersey

Country

United States

Continent

North America

Date Published

2012

ISBN

978-1-118-07755-9

General Notes

Note

1. Consumer behavior. 2. Customer relations. 3. Social media. 4. Internet marketing-Social aspects. 5. Management-Social aspects. 6. Information technology-Management.

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

July 31, 2026