The Fall of Advertising & The Rise of PR

Book

-

Museum of Public Relations

Name/Title

The Fall of Advertising & The Rise of PR

Entry/Object ID

2018.03.01

Description

A closer look at the history of the most successful modern brands and their publicity.

Context

Al and Laura Ries are marketing strategists and authors. In this book, the authors analyze in-depth case histories of successful PR campaigns coupled with unsuccessful advertising campaigns and discover ways advertising can be used correctly to generate successful publicity.

Category

Public Relations

Acquisition

Accession

2018.03

Source or Donor

Sharon Gamsin

Acquisition Method

Gift

Source (if not Accessioned)

Sharon Gamsin

Notes

Date Acquired: 7/12/18

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Al Ries

Editor

Laura Ries

Edition

First Edition

Publisher

HarperBusiness

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

2002

Notes

Pages: 295

General Notes

Note

Hardcover with dust jacket

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

June 9, 2026