The Filter Bubble
Name/Title
The Filter BubbleSecondary Title
What the Internet Is Hiding from YouDescription
The story of how the Internet, a medium built around the open flow of ideas, is closing on itself under the pressure of commerce and "monetization".Context
Eli Pariser is an author and activist with expertise in digital technology. Pariser explains the trend of digital platforms like Google began customizing search results for all users, ushering us into a new era of personalization. Pariser also brings to light that the race to collect as much personal data about us as possible and to tailor our online experience accordingly, is now the defining battle for today's Internet giants like Google, Facebook, Apple and MicrosoftCategory
Technology, Marketing