The Handbook of Communications In Corporate Restructuring and Takeovers
Name/Title
The Handbook of Communications In Corporate Restructuring and TakeoversEntry/Object ID
2025.11.6Description
Based on a seminar co-sponsored by the Arthur Page Society and Northwestern University's J.L. Kellogg Graduate School of Management and the Medill School of Journalism's Graduate Program in Corporate Public Relations.Context
Clarke Caywood and Raymond P. Ewing are professors of Integrated Marketing Communications and Public Relations at Northwestern University. This book is a valuable resource for both public relations practitioners and senior executives who hire them. It emphasizes the critical role of communication in preventing threats before they arise.Category
Public Relations