The Hidden Persuaders
Name/Title
The Hidden PersuadersDescription
A close look into the advertising industry and the successes and failures of persuasion.Context
Vance Packard was a journalist and social critic of consumerism. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began.Category
Public Relations