The IABC Handbook of Organizational Communication
Name/Title
The IABC Handbook of Organizational CommunicationSecondary Title
a guide to internal communication, public relations, marketing, and leadershipDescription
A comprehensive guide for communication professionals covering internal communication, PR, marketing, and leadership, featuring expert insights, case studies, and strategies for both traditional and emerging issues like technology, globalization, and crisis management.Context
The fourth edition provides practical knowledge and insights on effective corporate communication and its impact on organizational success.It serves as a practical resource for professionals in any organization, from small businesses to large corporations, offering frameworks for strategic communication and measuring ROI.Category
Public Relations, International PR, Cross-Cultural Communication