The Integration of Morale

Publication

-

Museum of Public Relations

Name/Title

The Integration of Morale

Secondary Title

Counsel on Public Relations

Description

How public opinion and societal drive can be systematically organized and led during national crises

Context

Bernays defined morale not as a static mood, but as an active, collective state of mind and co-operative effort rooted in shared goals.

Publication Details

Author

Edward Louis Bernays

Publisher

The Graduate School of Public Administration Harvard University

Date Published

1954

Location

Location

* Untyped Location

5

Date

July 2, 2026

Created By

[email protected]

Create Date

July 2, 2026

Updated By

[email protected]

Update Date

August 25, 2026