The Man Who Sold America
Name/Title
The Man Who Sold AmericaDescription
A biography about Albert D. Lasker, a creative genius in advertising and public relations.Context
Jeffrey L. Cruikshank and Arthur W.n Schultz are communications scholars. The authors wrote about the impact of Albert D. Lasker, one of the pivotal pioneers of the advertising industry in the United States. The book focuses on his personal life and professional career and how Lasker helped invent "reason why" advertising, market research based on direct-mail advertising, premium coupons and a host of other industry innovations.Category
Public Relations