The Management of Public Relations
Name/Title
The Management of Public RelationsEntry/Object ID
2025.11.18Secondary Title
Analysis & Planning External RelationsDescription
This book is concerned with the management processes as applied to public (or external) relations and also with the source and nature of attitudes, communication, communicative tools and the management of changeContext
Offers principles and methods for analysis and planning that are designed to satisfy the needs of both the organization and the publicCategory
Public Relations