The Marketer's Guide to Public Relations
Name/Title
The Marketer's Guide to Public RelationsEntry/Object ID
2025.11.8Secondary Title
How Today's Top Companies Are Using the New PR to Gain a Competitive EdgeDescription
A book examining the rise of marketing public relations (MPR) as an emerging trend in the 1990s.Context
Thomas L. Harris was a public relations executive, often credited for expanding the field into branding and marketing. Harris explains how MPR provides the competitive edge to an organization's needs to succeed at the time of publication. Additionally, the book demonstrates how marketers find strategic public relations solutions to marketing problems and how the exclusive credibility factor of MPR adds value to a marketing message.Category
Public Relations, Marketing