The Marketer's Guide to Public Relations in the 21st Century

Book

-

Museum of Public Relations

Name/Title

The Marketer's Guide to Public Relations in the 21st Century

Description

The shift away from superficial, event-driven PR toward Marketing Public Relations.

Context

Harris is the former corporate executive and Golin/Harris International President.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Thomas L. Harris

Editor

Patricia T. Whalen

Publisher

South-Western Educational Pub

Date Published

2006

ISBN

978-0-324-31210-2

Location

* Untyped Location

bookshelf Millburn

General Notes

Note

Hardcover with dust jacket, 2 copies

Created By

[email protected]

Create Date

December 4, 2019

Updated By

[email protected]

Update Date

August 14, 2026