The Medium and the Messenger
Name/Title
The Medium and the MessengerEntry/Object ID
2026.2.4Description
A 1989 biography that offers a scholarly, chronological account of the life and work of media theorist Marshall McLuhan.Context
Philip Marchand was a journalist and author. This book explores his key concepts, such as “the medium is the message” and the “global village,” and explains their continued relevance today. The book traces McLuhan’s intellectual evolution from his early career as an English professor to his rise as a media guru, drawing on his writings as well as the perspectives of those who knew him.Category
Public Relations