The Medium Is The Massage: An Inventory of Effects
Name/Title
The Medium Is The Massage: An Inventory of EffectsDescription
The book is a visual and philosophical work that "massages" the reader's senses to demonstrate its core thesis: the technology that delivers information matters far more than the information itself.Context
Famous for its accidental title typo. Originally intended to be titled after McLuhan's famous phrase "The Medium is the Message," a typesetting error came back reading "The Medium is the Massage". McLuhan loved the error, realizing it perfectly reflected his point: new media literally forces, shapes, and "massages" human sensory perception.Category
Business