The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by Forrester Research, Inc.

Book

-

Museum of Public Relations

Name/Title

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment by Forrester Research, Inc.

Entry/Object ID

2017.04.05

Description

Based on more than 200 interviews with entrepreneurs and major companies internationally, the book lays out a four-step "IDEA cycle" (identify, design, engineer, analyze) through 90 case studies spanning 17 industries in 14 countries, at companies like Coca-Cola, Under Armour, GE, Starbucks, and Uber.

Context

Argues that mobile has reprogrammed customers' brains into a Pavlovian expectation of getting what they want, anytime, in their immediate context.

Category

Public Relations

Acquisition

Accession

2017.04

Source or Donor

Mark Weiner

Acquisition Method

Gift

Source (if not Accessioned)

Mark Weiner

Notes

Date Acquired: 7/13/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Ted Schadler

Editor

Josh Bernoff and Julie Ask

Edition

First Edition

Publisher

Groundswell Press, Distributed by Greenleaf Book Group LLC

Place Published

City

Cambridge

State/Province

Massachusetts

Country

United States

Continent

North America

Date Published

2014

ISBN

978-0-9913610-0-7

General Notes

Note

1. Internet marketing. 2. Mobile commerce 3. Mobile communication systems. 4. Smartphones

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

July 31, 2026