The Nature of Public Relations
Name/Title
The Nature of Public RelationsEntry/Object ID
2025.11.20Description
A book about public relations as a new field of study in the 1960s, presenting theory, historical description and case studies.Context
John R. Marston was an Assistant Dean College of Communication Arts at Michigan State University. The goal of this book was to analyze the evolution of a new field of work, the real nature of the activity, and the importance of public relations at the time of publication.Category
Public Relations