The New Influencers

Book

-

Museum of Public Relations

Name/Title

The New Influencers

Entry/Object ID

2017.04.01

Secondary Title

A Marketer’s Guide to the New Social Media

Description

A book about the transformation in media that is handing influence to people who have never before had the tools or platform to express themselves.

Context

Paul Gillin is an author and corporate marketing executive. In this book, Gillin explores how social media platforms such as Facebook, Instagram and Twitter (now known as X) have gained an overwhelming amount of popularity and how corporations leverage this popularity to communicate with their customers.

Category

Public Relations

Acquisition

Accession

2017.04

Source or Donor

Mark Weiner

Acquisition Method

Gift

Source (if not Accessioned)

Mark Weiner

Notes

Date Acquired: 7/13/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Paul Gillin

Edition

Fourth printing

Publisher

Quill Driver Books, Linden Publishing, Inc

Date Published

2007

ISBN

978-1884956-65-2; 1-884956-65-3

Location

* Untyped Location

Millburn bookshelf

General Notes

Note

Hardcover

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

June 15, 2026