The New Positioning: The latest on the World's #1 Business Strategy

Book

-

Museum of Public Relations

Name/Title

The New Positioning: The latest on the World's #1 Business Strategy

Description

Presents new materials on the mind and how it works. The five most important mental elements in the positioning process. Presents "repositioning" as the antidote for change. Outlines the "tricks of the trade" that he has learned after 25 years of work.

Context

Six case studies teach important lessons on what's necessary to reposition yourself.

Category

Public Relations

Book Details

Author

Jack Trout, Steve Rivkin

Publisher

McGraw-Hill

Date Published

1996

Printer

Quebec/Book Press.

Created By

[email protected]

Create Date

June 25, 2026

Updated By

[email protected]

Update Date

July 20, 2026