The Olympic Games
Name/Title
The Olympic GamesSecondary Title
A Quarter-Century RelationshipDescription
An essay by Harold Burson, co-founder of Burson-Marsteller, on the history of the company’s relationship with the OlympicsContext
In this essay, Burson outlines the history of Burson-Marsteller’s relationship with the Olympics, a connection he describes as “almost an accident.” The company represented the 1984 Olympics, others included M&M Mars, Coca-Cola, Westinghouse and Flying Tigers.Category
Public Relations