The Opinion-Makers

Name/Title

The Opinion-Makers

Description

The complex, transactional relationship between the mass media and politicians in Washington, D.C.. Rivers explores how the media does not merely report public affairs, but actively acts as a powerful national force that heavily shapes societal beliefs and government policy.

Context

Rivers was a long-time Stanford University communications professor.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

William L. Rivers

Publisher

Beacon Press

Place Published

City

Boston

State/Province

Massachusetts

Country

United States

Continent

North America

Date Published

1965

Notes

Pages: 207

Create Date

October 7, 2022

Update Date

August 10, 2026