The Political Image Merchants
Name/Title
The Political Image MerchantsEntry/Object ID
2017.09.41Secondary Title
Strategies in the New PoliticsDescription
A campaign workers' handbook prepared and published after the Conference on Communication Strategies in the New Politics. Contains sections on new political techniques, television, survey research, ethics, and the use of computers and data processing.Context
The editors are comprised of journalism and political professionals who write their accounts of the "new politics" in 1970 as it was being reshaped by a combination of mass media, sophisticated public opinion and computers.Category
Politics