The Political Image Merchants: Strategies in the New Politics

Book

-

Museum of Public Relations

Name/Title

The Political Image Merchants: Strategies in the New Politics

Entry/Object ID

2017.09.18

Description

A campaign workers' handbook examining the strategies, theory, terminology, and history behind modern political image-making and campaign communication.

Context

Published as televised political consulting and image management were becoming central to American campaigns.

Category

Politics

Acquisition

Accession

2017.09

Source or Donor

Ray Hiebert

Source (if not Accessioned)

Ray Hiebert

Notes

Date Acquired: 11/18/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Editor

Ray Hiebert, Robert Jones, Ernest Lotito, Joan Lorenz

Publisher

Acropolis Books

Date Published

1971

Location

* Untyped Location

NY; Millburn bookshelf

General Notes

Note

3 copies: 2 hardcover, 1 softcover

Created By

[email protected]

Create Date

November 21, 2019

Updated By

[email protected]

Update Date

August 3, 2026