The Practice of Public Relations

Book

-

Museum of Public Relations

Name/Title

The Practice of Public Relations

Description

Discusses the process of reaching diverse publics, and practical implementation across media relations, speech writing, employee communications, financial communications, and crisis management.

Context

A widely used introductory PR textbook covering the field's evolution.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Fraser P. Seitel

Edition

Eleventh Edition

Publisher

Prentice Hall, an imprint of Pearson

Date Published

2011

ISBN

978-0-13-608890-5

Location

* Untyped Location

28 Millburn

General Notes

Note

Softcover; foreword by David Rockefeller

Created By

[email protected]

Create Date

December 9, 2019

Updated By

[email protected]

Update Date

July 29, 2026