The Public Affairs Handbook

Book

-

Museum of Public Relations

Name/Title

The Public Affairs Handbook

Secondary Title

"A discussion on communicating with public policy decision makers by Lloyd N. Newman, Executive Vice President, Manning, Selvage & Lee, Inc."

Description

A handbook written by Lloyd Newman, Executive Vice President of Manning, Selvage & Lee, Inc advising how to curate the content of a message and identifying the right individuals to influence.

Context

Lloyd N. Newman was a former partner and Executive Vice President of Manning, Selvage & Lee, a global public relations firm. In this handbook, Newmam discusses how to deliver a message, how to use every tool of communication effectively and how to identify and talk to decision makers.

Category

Public Affairs

Book Details

Editor

Joseph S. Nagelschmidt

Publisher

AMA Management

Created By

[email protected]

Create Date

January 8, 2025

Updated By

[email protected]

Update Date

August 7, 2025