The Public Relations Body of Knowledge

Name/Title

The Public Relations Body of Knowledge

Entry/Object ID

2017.06.19

Description

Indexes and annotates existing scholarly literature, empirical research, and case studies that form the foundational knowledge base of the public relations discipline.

Context

Categorizes public relations tools, theoretical models, and communication strategies to educate define the necessary skills of a PR professional.

Category

Public Relations

Acquisition

Accession

2017.06

Source or Donor

Don Bates

Acquisition Method

Gift

Source (if not Accessioned)

Don Bates

Notes

Date Acquired: 8/3/17

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

Albert J. Walker, Ph.D.

Publisher

Foundation for Public Relations Research and Education

Date Published

1988

Create Date

November 12, 2019

Update Date

August 18, 2026