Name/Title
The Public Relations Body of KnowledgeEntry/Object ID
2017.06.19Description
Indexes and annotates existing scholarly literature, empirical research, and case studies that form the foundational knowledge base of the public relations discipline.Context
Categorizes public relations tools, theoretical models, and communication strategies to educate define the necessary skills of a PR professional.Acquisition
Accession
2017.06Source or Donor
Don BatesAcquisition Method
GiftSource (if not Accessioned)
Don BatesNotes
Date Acquired: 8/3/17Book Details
Author
Albert J. Walker, Ph.D.Publisher
Foundation for Public Relations Research and EducationDate Published
1988Create Date
November 12, 2019Update Date
August 18, 2026