The Public Relations Function
Name/Title
The Public Relations FunctionSecondary Title
What it is … and What it is NotDescription
Some observations on the role of public relations in our society presented by T.J. Ross, president of T.J. Ross and Associates, Inc. opening a course entitled "Introduction to Public Relations" at the New School for the Social Research in New York City on February 4, 1963.Context
T.J. Ross was a public relations pioneer who handled the personal affairs of John D. Rockefeller, American Tobacco Company and Walter P. Chrysler. In his lecture, Ross discusses the integral part of the Unites States as a process is critical public judgment based upon available information. Ross highlights that an important role of being a public relations practitioner is policy and communications so that those affected by corporate action are informed and updated.Category
Public Relations