The Publicity Handbook

Book

-

Museum of Public Relations

Name/Title

The Publicity Handbook

Description

How-to guide to securing publicity for products, services, and organizations in newspapers, magazines, television, and radio.

Context

A practitioner-oriented manual of actionable techniques for working PR professionals and small-business marketers

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Book

Book Details

Author

David Yale

Publisher

Bantam Books

Place Published

City

New York City

State/Province

New York

Country

United States

Continent

North America

Date Published

1982

ISBN

0-553-20832-2

Notes

Pages: 300

Created By

[email protected]

Create Date

October 7, 2022

Updated By

[email protected]

Update Date

July 22, 2026