The Publishers' Weekly: Article, Promotion Expert Urges New Sales Methods for Books: Intelligent experimentation may bring books to wide attention, Page 933
The Publishers' Weekly: Article, "Promotion Expert Urges New Sales Methods for Books: Intelligent experimentation may bring books to wide attention," Page 933
Entry/Object ID
1995.01.115
Description
Bernays argued that positioning books within broader social conversations, rather than relying on standard reviews, could drive significant sales.
Context
Bernays critiqued traditional book marketing, urging publishers to treat books as active cultural news items through "intelligent experimentation".
Category
Public Relations
Acquisition
Accession
1995.01
Source or Donor
Edward Louis Bernays
Acquisition Method
Bequest
Source (if not Accessioned)
Edward Louis Bernays
Notes
Date Acquired: May, 1995
Lexicon
Legacy Lexicon
Object Name
Book
Book Details
Author
Edward Louis Bernays
Edition
Vol. XCVII No. 12
Publisher
R. R. Bowker Company
Place Published
City
New York City
State/Province
New York
Country
United States
Continent
North America
Notes
Pages: 86
Date Published: Mar. 20, 1920
General Notes
Note
Hardcover bound specially printed magazine, with Gold stamp on spine: New Sales Methods for Books – Bernays 1920; Also, after Pp 1006, "The Authors' League Bulletin, Vol. III No. 1, April 1920, "Is Book Advertising Wisely Done?", extracts from "Promotion Experts Urges New Sales Methods For Books" from Publishers' Weekly