The Relations Explosion
Name/Title
The Relations ExplosionSecondary Title
A diagram of the coming boom and shakeout in Corporate RelationsDescription
Examines the rapid growth and coming consolidation of public relations and corporate communications as a business function.Context
Safire wrote the book while running his own PR firm. As his first book, it marked the beginning of a long writing career and stands as a snapshot of the public relations industry at a moment of explosive postwar growth.Category
Public Relations