The Scenario Planning Handbook
Name/Title
The Scenario Planning HandbookEntry/Object ID
2025.11.15Secondary Title
Developing Strategies In Uncertain TimesDescription
A book that provides decision-makers with the insight and means to apply this technique to change the way they think about and plan for the future.Context
Bill Ralston and Ian Wilson are strategic planners and businessmen. This comprehensive handbook for developing and applying scenarios guides readers step by step through the phases and complexities of a scenario project and the strategic decisions that follow. It clarifies which scenarios are and are not most useful, and how they can be applied effectively. The book also addresses the cultural and organizational changes required to fully realize the value of scenario-based planning. An indispensable resource for CEOs, COOs, and general managers, it supports leaders facing high-stakes decisions whose consequences will unfold amid uncertainty and change.Category
Public Relations