The Social Media Marketing Book
Name/Title
The Social Media Marketing BookDescription
Guides readers through the options of communities, platforms, and social media tools to help them decide which ones to use and how to use them most effectively,Context
The book was published as platforms like Twitter and Facebook were becoming serious tools for business marketing, making it one of the earlier mainstream attempts to systematize social media strategy for a business audience rather than treating it as a novelty.Category
Public Relations