The Thrill of Landing a New Client
Name/Title
The Thrill of Landing a New ClientSecondary Title
Two Cases: General Motors and Coca-ColaDescription
Harold Burson recalls gaining General Motors and Coca-Cola as clients in the 70s-80s.Context
In “The Thrill of Landing a New Client,” Burson recalls securing General Motors and Coca-Cola, two companies long on his “wish list”, as Burson-Marsteller clients. General Motors came on board after an unexpected call in June 1970, beginning an 11-year partnership as the company faced safety-related reputation issues. Coca-Cola followed in the late 1970s, seeking help to reach its full potential. Burson concludes by noting that hearing “the business is yours” remains one of the greatest experiences in agency work.Category
Public Relations, Business