The Twisting Trail
Name/Title
The Twisting TrailScope and Content
The unpublished memoir on the life and career of James Drummond "J.D." Ellsworth, first public relations president of AT&T.Context
J.D. Ellsworth is best known as the first public relations president of AT&T from 1907 to 1930. "The Twisting Trail" provides an insider look into the life and professional career of Ellsworth, starting from his early childhood beginnings in Milford, Massachusetts to his iconic public relations career in AT&T. In his memoir, Ellsworth touches upon how to face a crisis and studying public reaction, which are integral to the practice of public relations and can be applied to the field today.Category
Public Relations, Memoir