The Unseen Power

Name/Title

The Unseen Power

Tags

confirmed duplicate

Description

Covers episodes ranging from the rise of Washington publicity agencies under Theodore Roosevelt, to Bernays and Lee's campaigns making smoking socially acceptable for women, alongside darker chapters like publicists' role in growing the Ku Klux Klan's membership in the 1920s.

Context

The development of American public relations from 1900 through the 1960s.

Category

Public Relations

Lexicon

Legacy Lexicon

Object Name

Textbook

Book Details

Author

Scott M. Cutlip

Publisher

Lawrence Erlbaum Associates

Place Published

City

Hillsdale

State/Province

New Jersey

Country

United States

Continent

North America

Date Published

1994

ISBN

0-8058-1464-7

Notes

Pages: 807

Create Date

October 7, 2022

Update Date

August 4, 2026