There's Nothing New Under the Sun
Name/Title
There's Nothing New Under the SunSecondary Title
Most Likely, Your "New" Idea is Really Old HatDescription
An essay written by Harold Burson, co-founder of Burson-Marsteller, in honor of the company's 50th Anniversary in 2003.Context
At the beginning of the essay, Burson advises readers to “go slow” when claiming a “first,” noting that what seems new may well have been done before. Burson discusses the early public affairs assignments handled by Burson-Marsteller, such as the DDT pesticide issue, as well as later challenges, including the Tylenol crisis.Category
Public Relations