Tips to Johnson and Johnson from Glory Read

Letter

-

Museum of Public Relations

Name/Title

Tips to Johnson and Johnson from Glory Read

Entry/Object ID

2025.10.2

Description

Glory Read, public relations executive, sends Johnson & Johnson, tips on the Baltimore Orioles.

Context

Glory Read was the creator of the "Baby Yourself" public relations campaign for her Johnson & Johnson client, a campaign lauded in trade journals as "a marketing coup" for igniting adult usage of baby products during a time of a declining birth rate in the 1980s.

Category

Public Relations

Acquisition

Accession

2025.10

Source (if not Accessioned)

Philip Read

Notes

Donated on 8/9/23

Letter Details

Time Period

20th Century

Sender

Name

Glory Read

Address

18 East 41st Street, New York, New York 10017

Addressee

Name

Johnson and Johnson

Location

Location

* Untyped Location

37

Date

January 5, 2026

Created By

jade@prmuseum.org

Create Date

December 4, 2025

Updated By

jade@prmuseum.org

Update Date

January 5, 2026